Artists are Entrepreneurs: Your Art Is Your Business
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Artists' creations are more than just fancy aesthetic devices to appeal to passersby's eyes. Visual artists devote years, beginning in their early years, to honing their craft to create works that capture our attention and prompt purchases. Artists attend fine arts universities with a little concentration on practice rather than recreation. Additionally, myths about unhappy and underprivileged Bohemians must be dispelled.
The unvarnished truth demonstrates that the foundation of a corporation can be aesthetic products. And we will emphasize that it MUST be that way. Business is business, just like any other production route. Let's also look at the various commercial avenues that visual artists may choose based on their expertise.
Why Visual Artists Will Never Lose their Jobs
Visuals have been one of the most potent forms of communication since the dawn of humanity. But since the Middle Ages, people have given visual information priority. More specifically, in 1440, the visual culture began to eclipse other forms of information. With the invention of the printing press, Johannes Gutenberg transformed how we think.
Information perception has significantly increased as a result of digitization. People today, therefore, need more brief, clear, and comprehensive information. And only creative people can acquire — and market — that. Let's examine the ongoing demand for visual artists across all industry sectors.
5 Art Business Niches and How to Enter Them
1. Technical illustrating
Technical illustrators produce more than just attractive pictures in their work. Their task is to process, decode, and record the pertinent message, so it appears as a single image. Additionally, because information becomes dated quickly, an artist must complete it in a short amount of time. A few seconds of attention from the audience will also probably be focused on that image. But within that limited time, the viewer must fully understand the message.
We must acknowledge that doing such work requires ignoring the lack of inspiration. Artists must therefore view drawing as technical and somewhat mechanical work. Business never allows an artist to pause and wait for a moment of expressiveness.
But finding a customer pool is challenging. That is why we recommend presenting your art in the informational sphere first. The most practical tools for that are social media. And some of the most beneficial social hubs for artists are:
Instagram. That social medium focuses on static visuals 99%. There is an opportunity to post video materials too.
Pinterest. Yet again, a wise choice for static art creators. There can be videos in parallel.
Twitter. Twitter is more of an opinion hub, but it might be a supplementary tool to your art Insta. It can be wise to broaden your audience when you create art related to popular media products.
DeviantArt. That is a narrowly-specialized platform that connects art enthusiasts and professionals.
YouTube or TikTok. Many artists prioritize those platforms because they allow monetization. But also, video format allows showing the entire creation process — speedpaints. An artist may also present educational materials showing the techniques they use.
Art channels in messengers. Many artists neglect this option, but it can still work for you. Moreover, different messengers have different popularity extents depending on the country. For example, WhatsApp is the best choice when you target USA audiences. Telegram, in turn, is more prevalent in Eastern Europe.
Of course, it would be wise to combine various social channels to attract more audiences. One channel (for instance, Instagram or YouTube) can be the leading platform. Other tools (Twitter and Pinterest) can be supplementary. The most crucial element is ensuring your writing is intriguing, practical, and original. Your content should sell your art. If you still need to become a writer, there are still ways out - take the help of experts who write essays for money. With their assistance, you'll be able to create content that will help you sell your art.
2. Mass media and branding
Journalists and publicists have always cherished artists who provide illustrations of the materials. Those pieces could be:
Caricatures;
Technical art;
Photo and video art;
PR, branding, and advertising pieces (banners);
Edition design.
That can be a physical media brand or an Internet one. Regardless of the format, the medium will only survive if it has a design that stands out from the thousands.
That is when artists get a leading role. Layout creation, concept enforcement, and attention-grabbing are their work. And remember that audiences usually do not spare a minute to analyze the product — they decide instantly. Henceforth, artists must accumulate all their power to present a design the audience will remember. But again, there must be your art presentation on social media — at least.
3. Non-fungible art pieces (tokens) creation
We understand that many artists do not want an institution to teach them how to create. But an artist may remain a 100% independent business person by providing images that no one can copy. That is when we recall how NFT projects win appreciation every day.
The mentioned business path is risky, but the stakes might be worth it. Taking it means that an artist must:
Constantly research the audience's preferences;
Determine the target audience;
Learn art consumer's behavioural patterns;
Consider the market volatility;
Work with audiences internationally;
Comprehend the nature of Internet auctions;
Remember that an artist sells their creation with the rights for it in a combo;
And again, sometimes, work without waiting for inspiration.
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4. Art gallery and museum organization
For artists who prefer traditional business, gallery art presentation is the finest choice. And here, an artist has two paths:
1. I am starting an art gallery independently: Of course, that will be a small business at first. The gallery an individualistic artist organizes can be small, too. So, it might be a small office or an average-sized hall with good lights. But there are many constituents to consider when considering how to start an art gallery.
2. You are offering your pieces to an existing museum or gallery: Again, research is obligatory. Moreover, there are differences between galleries and museums, and each has unique rules. So, ensure you know all the application processes and demands.
5. Product design
Artists also create designs for objects that are vital in our life. That might be automotive, furniture, or any other design. And here, the artist must be profound at:
Creating practical objects that people can use systematically;
Boosting the convenience of a product;
Making ideation implementable.
.There must be a profound comprehension of the niche you participate in. Moreover, a business artist here must be excellent at prototyping and testing. And again, this is a more technical work, even though there is still an artistic approach.
Final Words
Art is business, and it is your business. There are many directions to channel your art and make it the main offer of your enterprise. Of course, it will be a small business first when you start it independently. But constant representation in the media will help you sustain your audience's attention and grow it.
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